Outbound only runs when you run it, so it competes with everything else you owe your company. The Sales Engine takes that off your plate. Stage 1 proves your motion in market. Stage 2 runs that proven motion every week, operated by the person who'd have designed it in-house. You stay the closer. No SDR hire that fails half the time, no headcount on the P&L.
Prove the ICP, message, and channel with real replies. Produces the playbook.
Run that exact playbook every week, in your stack. Produces the pipeline.
Enter where your motion is. Proven somewhere, start at Stage 2. Not proven yet, start at Stage 1.
First 100 demos. First paying customers. Investors in the next round. What an earlier Congruity outbound system produced, before it was a productized offer. In both cases the founder stayed the closer. Congruity built and ran the motion that filled the calendar.
You don't have a sales problem. You have an unproven motion.
A customer escalates, a board doc is due, a live deal needs you on the call. Outbound gets bumped, because it's the one thing only you can decide to do and the one thing no one is waiting on today. So the pipeline that should be filling six months out goes quiet, and you feel it a quarter later when there is nothing in the funnel and you're the reason. The usual fix is to hire your way out of it. But a VP Sales runs $125K and up, averages about 19 months in seat, and gets hired to discover the very things you should know first: who actually buys, what message lands, and which channel reaches them. You're being asked to staff a motion nobody has confirmed exists yet.
The motion only moves when you personally move it, and you're the most expensive, most constrained resource in the building.
A VP Sales hired to find your ICP is a $125K-plus research project with a title, and the meter starts the day they sign, not the day the motion works.
An SDR is a 3-to-6 month bet to recruit, ramp, and manage that lands maybe half the time, and a junior rep can't write in your voice or carry founder judgment.
One machine, two stages, one clear place to enter it.
Proves the motion and produces the playbook.
Runs that exact playbook and produces the pipeline.
3 to 6 weeks, timeboxed.
The Sprint replaces a year of expensive guessing with a few weeks of evidence. You walk away knowing what works, not guessing, with warm pipeline already in motion and the asset that proves it, for a fraction of one quarter of a VP Sales salary.
Hypothesis workshop and ground-truth buyer interviews
Infrastructure build
Live tests in two waves, scored against real replies
Synthesis and handoff
Locked as the single source of truth before any send.
Separate sending domain, warmed inboxes, SPF, DKIM, and DMARC verified before volume.
Apollo lists refreshed monthly and bounce-checked before load.
Peer-toned, written by Michael, with structured A/B testing.
Enrollment, suppression, pipeline stages, and reporting in your instance.
Positive replies routed to you same-day, plus weekly reporting and a working call.
The proven motion, in your stack and yours to keep.
Once the motion is validated, the Engine runs it as the operator who'd have built it. It runs on your Apollo and HubSpot stack, so the work lives in your instance and stays yours. Roughly two weeks from signature to live volume, because deliverability is done right rather than fast: inboxes warmed over 10 to 14 days, and a stop-and-fix protocol with named thresholds that auto-pauses volume rather than push through and burn your reputation. Capacity is deliberately limited so the copy and the judgment stay Michael's.
Knowing what the Engine is not is how you know it'll do what it says.
The real competition isn't another agency. It's the job rec you were about to open.
A 3-to-6 month bet to recruit, ramp, and manage that lands maybe half the time, $120K to $180K all-in before you know it works, and a junior rep who can't write in your voice.
They execute the playbook you hand them, so if the playbook is wrong they execute the wrong one at impressive scale. The Sprint is how you get a right playbook first.
No fractional-CXO theater, no quota, no title to manage, just the motion operated.
Ex enterprise sales leader at major financial institutions, ex PE and VC, MBA in corporate finance from UNC. An operator-plus-investor lens applied to your pipeline.
Founder-led B2B companies selling into established businesses, with no outbound motion built yet. If it's not you, I'll say so on the call rather than sell you the wrong thing.
Validate at a fixed scope. Operate on a monthly retainer. Sprints credit into the Engine.
The range tracks how much you test: account volume, message cells, and personas, across 3 to 6 weeks.
Start here if the motion isn't validated anywhere yet. You graduate into the Engine with setup credited 50 percent.
Scaled to segments, personas, and, for portfolios, the number of companies operated, plus a one-time setup.
Founding rate: the first two engagements run at a reduced monthly rate in exchange for a referenceable case study. Two slots.
Compare either rung to the $120K to $180K all-in cost of a first sales hire that works about half the time.
A first sales hire is a six-figure bet on a motion nobody has validated yet, and you find out whether it worked over a year too late. The Sales Engine proves the motion first, then operates it every week, with no headcount on your P&L and you still doing the closing. Tell me where your motion stands. If it's proven, we start operating it. If it's not, we validate it first. And if it's not a fit, I'll tell you straight whether to start with a Sprint, go to the Engine, or hold off entirely.
Book a strategy call