Deciding what to offer, finding customers your usual tools miss, or opening a new distribution channel takes focused work. Congruity helps you investigate the opportunity and pursue it through buyer research, direct outreach, and partnerships.
A 20-minute conversation with Michael McAtavey.
Explore how Congruity can helpResearch to inform an offer, product direction, or market decision.
ReachIdentify relevant organizations, contacts, and ways to reach them.
DevelopDevelop partner relationships from first contact through negotiation.
Each engagement has a defined scope, responsibilities, and completion point.
You might need to understand a buyer, reach a market, or develop a partner. We agree on the opportunity and the work it calls for.
Explore buyers' needs, current practices, and alternatives before investing in a product direction, new feature, or market. Congruity recruits and interviews relevant people, then synthesizes what their answers support and what still needs investigation.
Work can include: interview design, recruitment, interviews, and findings for your team.
See GaggleAMPYour audience may sit outside the usual prospecting databases. Congruity researches company and organization websites, builds a relevant account and contact map, and develops an approach to reaching the people you need.
Work can include: account research, contact mapping, and a focused outreach test.
Discuss your audienceFind prospective retail, distribution, or commercial partners. Congruity opens conversations, develops the pitch, evaluates terms, and leads negotiations. Launch oversight can be included, with preparation and execution responsibilities agreed with your team.
Work can include: partner research, outreach, commercial conversations, and negotiation.
See BEACON40
You work directly with Michael McAtavey. His background spans enterprise sales, private equity and venture capital investing, buyer research, and distribution partnerships. He brings that experience to both assessing an opportunity and doing the commercial work to pursue it.
More about MichaelThe GTM Validation Sprint and Outbound Engine address two specific needs. Either can stand on its own.
A fixed-scope engagement to test a target audience, message, and outreach channel with real buyers. You get the findings, account research, and recommendations for what to do next, plus any live opportunities the test generates.
Use the evidence to continue, change the approach, investigate further, or stop. Your team can act on the findings without an ongoing Congruity engagement.
See Sprint scope and pricingA researched, written, and operated outbound program for an audience and approach you've already tested. Congruity handles account and contact research, sequences, sending, and reply management in your stack.
Your team handles sales calls and closing. Research into a new market or hands-on partner negotiation is scoped separately.
See the Outbound EngineFor founders and commercial teams pursuing a new buyer group, offer, or channel, or seeking help reaching an existing audience.
Clarify the decision or opportunity, what you already know, and where outside work can help. Agree on deliverables, responsibilities, timing, and fees before starting.
The methods follow the scope: buyer interviews, account research, an outreach test, or direct partner development. You'll know what Michael owns and what needs your team's input.
Review the findings and progress, document the next steps, and hand over the research and relationships. Any further work is a separate decision.
Research and partnership projects are quoted individually. The Sprint and Engine retain defined packages for outbound testing and execution.
Buyer research, custom account and contact research, or partner development. The proposal sets out the work, deliverables, responsibilities, and fee.
Discuss a projectPackages vary by account volume, message variants, and personas. Most run six weeks, with smaller and extended scopes available.
See Sprint packagesAn ongoing outbound program, priced by segments, personas, and scope, plus a one-time setup fee.
See Engine packagesA project can finish with the research, a recommendation, or a commercial handoff. Ongoing work is agreed separately.
Tell Michael about the buyers you need to understand, the market you want to reach, or the partner relationships you want to build. Start with the opportunity and we'll discuss whether Congruity can help.
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