About Us
Michael McAtavey
I help technical B2B SaaS founders translate brilliant products into investor-ready businesses.
Why technical founders?
Because you face a unique challenge – you're brilliant at building products, but investors don't invest in products, they invest in businesses.
The gap between “we have great technology” and “we have compelling unit economics” is where most technical founders struggle — and exactly where I add value.
As a Fractional CFO specializing in B2B SaaS, I build the financial operations and narratives that get investors to say yes.
What I Bring
I'm not a typical CFO who just manages your books. I combine:
The analytical discipline of a PE investor who knows what passes due diligence
The practical sales knowledge of someone who's closed millions in complex B2B deals
The cultural fluency to work with diverse, technical founders
The honesty to tell you when you're not ready (and what to fix)
How I Got Here
My career has been unconventional, which turns out to be exactly what technical founders need.
The Emerging Markets boom took me to Moscow in 2003, where I began my career in equity research at Alfa Bank, eventually running a team analyzing Emerging European equities. That experience taught me what makes investors lean in versus tune out.
After earning my MBA in Corporate Finance from UNC Chapel Hill, I joined the Private Equity Investments team at Siguler Guff, managing over $1B+ in direct investments across global markets. I evaluated early-stage companies across healthcare, SaaS, AI/ML and digital media, and learned exactly what passes due diligence and what triggers red flags with institutional investors.
But I realized something was missing: I understood what investors wanted, but I didn't understand how to actually build revenue. So I made an unusual move – I joined The Economist to see what I was missing. Over the next three years I built a media partnerships business from 0 to more than $3M in annual revenue, closing complex B2B deals with companies like Prudential, BlackRock, Bank of America and Two Sigma.
Since 2019, I've been a fractional CFO for technical founders across SaaS, robotics, biotech and medical devices. I've helped them prepare for fundraising, build financial models and navigate investor expectations. Some succeeded in raising capital, others didn't — but every experience taught me what separates fundable companies from unfundable ones.
I don't promise to raise capital for you — I prepare you to be fundable.
If you're a B2B SaaS founder who can explain your technology in your sleep but struggles to articulate your unit economics, book a free Investment Readiness Assessment.
When I'm not helping founders prepare for fundraising, you'll find me in Dobbs Ferry, NY, with my wife and our two children.
