About Us

Michael McAtavey is a strategic advisor who views business growth from two distinct perspectives: that of a private equity investor and a frontline B2B sales leader. This unique background is the foundation of Congruity B2B.

He began his career in Private Equity, where he learned to analyze businesses from an investor’s point of view to understand what truly drives enterprise value. He then moved to the engine room of business, building multimillion-dollar revenue streams and advising world-class brands including TIME, The Economist, BlackRock, and SAP on their growth and go-to-market strategies.

Across both worlds, Michael saw how internal friction between functions consistently destroys value. He founded Congruity B2B to solve this systemic problem, applying an investor's discipline to create the C-suite alignment necessary for sustainable growth.

He holds an MBA from the University of North Carolina Kenan-Flagler Business School.