About Us

Man in a suit and tie smiling at the camera.

Michael McAtavey

I help technical B2B SaaS founders translate brilliant products into investor-ready businesses.

Why technical founders?

Because you face a unique challenge – you're brilliant at building products, but investors don't invest in products, they invest in businesses.

The gap between “we have great technology” and “we have compelling unit economics” is where most technical founders struggle — and exactly where I add value.

As a Fractional CFO specializing in B2B SaaS, I build the financial operations and narratives that get investors to say yes.

What I Bring

I'm not a typical CFO who just manages your books. I combine:

  • The analytical discipline of a PE investor who knows what passes due diligence

  • The practical sales knowledge of someone who's closed millions in complex B2B deals

  • The cultural fluency to work with diverse, technical founders

  • The honesty to tell you when you're not ready (and what to fix)

How I Got Here

My career has been unconventional, which turns out to be exactly what technical founders need.

I started in equity research at Alfa Bank in Moscow, analyzing Emerging European equities and learning what makes investors lean in versus tune out. After earning my MBA in Corporate Finance from UNC Chapel Hill, I joined Siguler Guff's Private Equity + Venture Capital investment team, managing a $1B+ portfolio and evaluating early-stage companies across healthcare, SaaS, AI/ML and media.

But I realized I understood what investors wanted without knowing how to actually build revenue. So I joined The Economist, where I built their financial media partnerships P&L from zero to $3M+ annually, bringing in new clients like Prudential, BlackRock, Two Sigma and Bank of America.

Since 2019, I've been a fractional CFO for technical founders across SaaS, clean tech, and hardware. I've helped them prepare for fundraising, build financial models and navigate investor expectations.

I don't promise to raise capital for you — I prepare you to be fundable.

When I'm not helping founders, you'll find me in Dobbs Ferry, NY, with my wife and our two children.

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