The Problem

Unicorn Hunters, a groundbreaking streaming reality show starring Apple co-founder Steve Wozniak, faced a strategic challenge common to all ambitious media properties: how to rapidly and credibly scale its audience beyond its initial reach.

To evolve from a niche show into a global platform, they needed to forge distribution partnerships with the world's most respected financial media institutions. This required C-suite access, a compelling partnership strategy, and expert negotiation to align the interests of multiple powerhouse brands.

The Strategic Solution

My engagement was to act as the strategic lead for media partnerships, tasked with architecting a distribution strategy that would provide both massive audience reach and unparalleled credibility.

Applying my experience in navigating complex corporate structures, I secured CEO-level meetings and led partnership negotiations with a "who's who" of financial media.

The core of the strategy was to facilitate true win-win scenarios, aligning the strategic interests of Unicorn Hunters with those of powerhouse brands like Bloomberg, Forbes, Fortune, Motley Fool, and Republic. This required moving beyond a simple transactional pitch to co-creating partnerships that provided immense value to both sides.

The Outcome

This engagement delivered unprecedented C-suite access and crucial strategic clarity, providing the Unicorn Hunters leadership with an invaluable opportunity to pressure-test their partnership strategy with the leaders of the media industry.

• Secured C-Suite Access at Premier Media Brands: The engagement successfully placed the Unicorn Hunters brand in direct, strategic conversation with the CEOs and senior leadership at Bloomberg, Forbes, FORTUNE, Mansueto Ventures, The Motley Fool, Roku and Republic.

• Delivered Actionable, High-Level Market Feedback: These meetings provided an unfiltered view into the strategic requirements for partnerships at this level, delivering real-world feedback that could not be acquired through any other means.

• Provided Critical Strategic Clarity: The process led to media coverage in The Washington Post and The Motley Fool, and provided the Unicorn Hunters team with a clear, unvarnished understanding of the market landscape and the precise terms required to build a global distribution network further.