The Problem

DocsHound, a Microsoft-backed AI startup, had a groundbreaking product but faced a critical business challenge: their growth had stalled.

The symptom was a slow pipeline and an inability to book meetings at scale. But the root cause was a systemic disconnect between their innovative Product and their Go-to-Market motion. The sales and marketing teams were using traditional outreach tactics that failed to communicate the unique "magic" of the AI itself, leading to wasted effort and missed opportunities.

The Strategic Approach

Our process began not with tactics, but with a Congruity Audit to diagnose the core friction. The key insight was simple: DocsHound's most powerful sales tool was its own product. The disconnect existed because the outreach process wasn't built around demonstrating this unique value.

My strategic recommendation was to rebuild their GTM system to lead with the product itself. Instead of just telling prospects about the AI, we would show them.

We engineered a new, automated system where the product generated hyper-personalized demos for top-tier prospects. This wasn't just a campaign; it was a new, scalable process that forced alignment between what the Product could do, what Marketing promised, and what Sales delivered.

The Outcome

This alignment of product and go-to-market transformed DocsHound's growth trajectory. The new system immediately validated their business model and created a repeatable revenue engine.

• First Paying Customers Secured: The new approach converted conversations into tangible revenue, moving beyond vanity metrics and proving the business's commercial viability.

• 100+ C-Suite Demos Booked in 30 Days: The product-led demos resonated instantly with decision-makers, proving market demand for the new, aligned messaging.

• Scalable GTM Playbook Created: DocsHound now has a predictable, repeatable system for generating new business, reducing their reliance on inconsistent, ad-hoc tactics.