The Problem

DocsHound had a groundbreaking product but faced a critical business challenge: their sales growth had stalled after a promising launch, with insufficient leads coming in and not enough converting. What’s more, they hoped to raise capital in the next 6-12 months, but needed a compelling product-market fit story for investors.

The Strategic Approach

Our process began not with tactics, but with an audit to diagnose the core friction. Like many startups, the team was spread thin and business development activity was ad hoc, with founding team members handling sales in addition to their core functions. They needed an automated solution that wouldn’t cost tens of thousands to build.

The solution was right in front of us: DocsHound's most powerful sales tool was its own product. But the outreach didn’t demonstrate its unique value in a way that resonated with their target customers.

The strategic recommendation was to rebuild their GTM system to lead with the product itself. Instead of just telling prospects about our solution, we would show them what it does.

We engineered a new, automated system where the product generated hyper-personalized demos for top-tier, high-intent prospects. This wasn't just a campaign; it was a new, scalable process that forced alignment between what the Product could do, what Marketing envisioned and what Sales delivered.

The Outcome

This alignment of product and go-to-market transformed DocsHound's growth trajectory. The new system immediately validated their business model and created a repeatable revenue engine.

• Paying Customers at Scale: The new approach converted conversations into tangible revenue, moving beyond initial validation metrics and proving the business's long-term commercial viability.

• 100+ C-Suite Demos Booked in 30 Days: The product-led demos resonated instantly with decision-makers, proving market demand for the new, aligned messaging.

• Scalable GTM Playbook Created: DocsHound now has a predictable, repeatable system for generating new business, reducing their reliance on inconsistent, ad-hoc tactics.

• Funding round secured from private investment group within ~6 months.