The Problem

BEACON40, a Techstars alum with an award-winning therapeutic product, had successfully built a strong direct-to-consumer (D2C) business. To accelerate growth, they identified a massive opportunity in B2B partnerships and wholesale.

The challenge was that their entire operation, from marketing messaging to fulfillment. was wired for individual consumers. They lacked the internal alignment, processes, and GTM strategy to launch and manage a successful B2B channel, leaving a huge revenue source untapped.

The Strategic Solution

My role was to act as the strategic architect for this new B2B revenue engine. The process began with a Congruity Audit to map the gaps between their D2C model and the needs of a wholesale business.

I then served as the facilitator between their internal teams to build the necessary infrastructure. For example, I led the collaboration between their marketing and operations leaders to create their first dedicated B2B landing page, messaging and bulk fulfillment process.

The Outcome

The new, aligned system produced immediate and transformative results, establishing B2B partnerships as a core pillar of BEACON40’s business.

• A Scalable System for Growth: As their ongoing advisor, we've helped onboard 3 more B2B clients recently, illustrating the model’s long-term scalability.

• 20x Growth in B2B Revenue: In the first year, we helped BEACON40 meet and exceed their revenue goals, establishing a vital and predictable new income stream.

• Major Channel Partnerships Secured: The strategy led to landmark deals with major e-commerce platforms, placing BEACON40's product in front of a combined audience of over 8 million potential customers.